Happy Friday. Welcome back to the Reppa Newsletter, your monthly source of insights into the world of Olympic and Action sports marketing.

In today’s edition:

• Decked x Jackson Marvell - The case for authenticity

• Welcome Hannah Roberts to the Reppa team

• USA Snowboard x Hydroflask

— Christine Reppa

Decked x Jackson Marvell - The Case for Authenticity

“Blue collar work to me is waking up early in the morning, showing up to a job site and getting your hands dirty.” - Jackson Marvell, Reppa Athlete

If that doesn’t resonate with Decked’s community, I’m not sure what does.

The word “authentic” gets thrown around a lot in the world of athlete marketing. At Reppa, an authentic partnership comes down to three simple factors:

1. The Beer Test: Would our athlete genuinely get along with a brand’s core customer? Could they have a drink together and it not be awkward?

2. The Usage Test: Does our athlete actively use the brand’s product (or something similar) regularly?

3. The Values Test: Does our athlete share the brand's values and mission beyond just product usage? Are they passionate about the same causes or societal issues, and do they actively support them in their personal or professional endeavors?

In this case, Jackson Marvell was a no-brainer for Decked. Marvell's endorsement underscores the product's durability and utility in real-world scenarios, from hauling gear for high-altitude expeditions to organizing equipment for his welding projects.

The numbers don’t lie either. The content received over 50,000 views and produced a ROI of 175%, according to Decked’s VP of Marketing, Greg Randolph.

Checkout the video below and let me know what you think.

deckedusa

View more on Instagram

New Reppa Athlete : Hannah Roberts

We are excited to welcome Hannah Roberts to the Reppa team! At just 22 years old, Hannah already has five Freestyle BMX World Championship titles and an Olympic silver medal from Tokyo, and she just won the opening UCI Freestyle BMX World Cup of 2024 in Enoshima, Japan!

At a Glance:

• 25.8K on Instagram

• Current Partners: Jones Soda, Bobcat Company, Alienation BMX

• Values: LGBTQIA2S+, climate change

USA Snowboard x Hydroflask

What a great win-win partnership, announced just one year after Missouri-based investment banking company Stifel announced a four-year sponsorship deal to become the title sponsor of the U.S. Alpine Ski Team.

The deal lets fans interact with Hydroflask at events, meet USA Snowboard athletes, and customize, with an onsite laser cutting machine, their own tumblers.

Read the full article below.